Ashley Kent’s journey to becoming President of Kent Homes in Wilmington, NC, is a compelling story of legacy, leadership, and innovation in the homebuilding industry.

A Legacy Begins

Born into a family deeply rooted in real estate and construction, Ashley Kent was introduced to the industry early on. Her father, Dan Kent, a builder, and her mother, a realtor, co-founded Kent Homes in 1989. Despite this familial backdrop, Ashley initially pursued a different path, earning a degree in international studies from the University of North Carolina Asheville with aspirations of becoming an attorney. However, she soon realized her true calling lay within the family business and joined Kent Homes, starting her career in the warranty department.

Climbing the Ranks

Ashley’s ascent within Kent Homes was marked by a series of strategic roles that provided her with a comprehensive understanding of the business. From the warranty department, she transitioned to project management, then to sales, eventually becoming the Vice President of Sales and Marketing. Her leadership in these roles was instrumental in refining the company’s sales systems and enhancing customer service protocols. In 2018, her contributions were recognized when she was named to Professional Builder Magazine’s “40 Under 40” list.

Leading Through Challenges

In 2020, Ashley assumed the role of President of Kent Homes, stepping into leadership during the unprecedented challenges of the COVID-19 pandemic. She navigated the company through supply chain disruptions and shifting market demands by implementing proactive strategies, such as ordering materials well in advance and honoring pre-pandemic pricing for clients. These decisions not only sustained the company during turbulent times but also reinforced its reputation for reliability and customer commitment.

Commitment to Excellence and Empowerment

Under Ashley’s leadership, Kent Homes has consistently received accolades for exceptional customer service, including multiple Guildmaster Awards with Highest Distinction. These honors reflect the company’s dedication to quality and client satisfaction.

Beyond operational success, Ashley is a staunch advocate for diversity and empowerment within the industry. Women comprise over 40% of Kent Homes’ workforce, a testament to her commitment to fostering an inclusive workplace. She actively participates in initiatives like the WILMA Leadership Institute and serves on the board of the Wilmington-Cape Fear Home Builders Association, promoting leadership development and community engagement.

A Vision for the Future

Ashley Kent’s leadership embodies a blend of tradition and forward-thinking innovation. Her journey from aspiring attorney to industry leader showcases the impact of embracing one’s heritage while forging new paths. As she continues to guide Kent Homes, Ashley remains dedicated to excellence, community involvement, and empowering the next generation of leaders in homebuilding.

Contact us today at 910-383-2820 to learn more about Kent Homes and their exceptional home designs! Stay up-to-date on the latest happenings in The Bluffs by tuning into our Facebook page!